As a real estate investor and a student of technology I have been preaching for a long time that every serious real estate investor should look into taking advantage of the incredible reach technology provides us. While looking through some archives I found an old radio interview where I had been the special guest and shared my ideas on thinking outside the box, using technology to boost business, and essentiality of having a website. The original interview can be heard in its entirety here at Realty Talk Radio:
http://www.realtytalkradio.com/index.php/component/content/58?task=view
Looking back at this interview we have come a long way since the interview (aired 2/21/2006) and I still hold the same views on the subject. The internet is one of the most incredible tools ever to come our way, a complete transformation in how information is sought and exchanged is something that cannot be ignored. Every business card you hand out, every bandit sign you stake in the ground, each promotional item you print up, and all other advertisement that does not have a website address with a website behind it can be considered a waste of money.
For years I have been working on creating websites for the real estate investor who doesn’t want to put in the time and money to develop the site and then have to add another significant monthly expense keeping someone around to do updates, fix bugs and monitor the web hosts stability so the site is always working. There is a lot that goes into creating a website where even a quick simple independent site will require numerous costs that can be confusing and you still don’t know if it’s going to work. Your hands on ability to update your site and control its content depends on your computer savvy, but typically most real estate investors aren’t knowledgeable in such things.
After years of work we have finally released our brand new real estate websites that fit perfectly into the real estate investors business. As a real estate investor myself, I’ve run into many of the same problems that anyone else would have and have taken all of those lesson and integrated them into our websites. Let me go over a few of these issues and how I have designed the websites to make the best of them.
Problem #1 – We aren’t accessible 24/7, some sellers maybe hesitant to call on the phone but would be more open to something a little more impersonal.
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