Minnesota Real Estate Investors Association, Inc.

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Real Estate Investing requires us to maintain a buyers list, seller leads, and other various prospects. Now that more investors are using the internet for real estate marketing investors need a way to maintain those lists in efficiently and effectively. This is where auto responders come into play...

When you are taking your real estate marketing online you will ultimately be obtaining emails that need to be catered to in certain ways. In fact, there are two major elements to any auto responder: On the one hand you have the auto responder itself which is a program that sends out a series of emails to a lead. This works particularly well for following up with seller leads leads because the actual content doesn't require any updating. On the other hand we have the broadcaster which sends out one single email blast to a list. This comes in particularly handy with buyers and investors that you will be updating with the most current content.

Finding quality information on using auto responders can be a daunting task. So what we have to together in this post is a list of recommended readings the will give you a great foundation for learning how to use auto responders.

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As mentioned in my latest piece: Using auto responders: Understanding the Long and Short Game of Real Estate Marketing auto responders provide the investor with a powerful reach that can help you outperform other investors who are jockeying for the same deals. Here we are going to go one step further and lay down a detailed approach that can provide you with another way to make money in real estate without having to invest any of your own money. What a deal!

Real estate investing isn’t just about property, but also about people… we’re in the people business. Being in the people business we see that networking, marketing, and bringing people together with the right people all have value… especially in real estate! The approach we are going to cover today involves bringing the right people together, creating a win-win-win situation that puts money in YOUR pocket.

Just as rehabbers need wholesalers, investors who have properties that need people are just as important. In this strategy we focus on marketing solely for buyers, tenant-buyers, and renters. In turn, we nurture the list and provide our list with options that are otherwise scattered throughout various marketing channels. Being in the real estate investing community we can all agree that joining a REIA provides you with a panacea of opportunity where you can network your way to becoming a supplier of buyers and renters.

Stepping back for a moment, you would probably like to know exactly how you are going to make money with this strategy…
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Many real estate investors believe that marketing to get leads is as far as they need to go, but where a majority of investors stop is where the power of the auto-responder brings opportunity. Of course many investors understand the value of following up with your leads, but 9 times out of 10 investors are not utilizing the power of the auto-responder. This post will hopefully convince you to make the right choice and take advantage of the most powerful follow up tool you aren’t using.

For those of you who don’t know, an auto-responder is an automated email that keeps contact with your list of leads over a period of time. We’ll illustrate exactly what this means with an example:

A motivated seller arrives at your site and is intrigued by your special report, but in order to get the special report they must submit their name and email. So they proceed to enter their name and email where you are then notified of the new seller lead and provided with the information. You take their information and submit it into an auto-responder where you have a scheduled an ice breaker email that follows up what you covered in the special report and elaborate on the solutions you are capable of providing. The next email you have scheduled is set to be sent to them 2 days after they downloaded the report encouraging them further to take action to remedy their situation. This schedule can laid out over any amount of time with any sort of frequency. So maybe 3 months down the line you are the only investor still in contact with the seller as they finally come to terms with their situation and realize they need help.

The prior example illustrates a sort of “long game” where your presence and persistence gets the worm. As many investors will give up after a handful of attempted contacts, your automated schedule of contacts keeps coming thanks to the auto-responder. With really no extra work required you will beat out the large pool of investors possibly jockeying for their business.

It is important to note that there is a difference between using auto-responders for a “long game” with sellers and using a broadcaster for buyers...
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