Minnesota Real Estate Investors Association, Inc.

Finding the Right Real Estate Leads and Deals in Any Economy, Regardless of Interest Rates and House Prices

real estate investing has long been one of the most reliable ways to build wealth. But with constant shifts in the economy—whether rising interest rates, fluctuating house prices, or changing market conditions—it can sometimes feel like a challenge to find the right deals. The good news is that it’s possible to succeed in any economy, and you don’t need to let interest rates or housing market trends throw you off track.

Whether you’re just starting out or have years of experience under your belt, there are proven strategies you can use to consistently find the right leads and deals. In this blog, we’ll explore how to find deals in any economy and how you can adapt your approach to continue profiting from real estate, no matter what the market throws at you.

1. Focus on the Fundamentals: Motivated Sellers Don’t Care About Interest Rates

While interest rates and house prices often make the headlines, motivated sellers are the heart of any real estate deal—and they don’t care about the current economic trends. Motivated sellers are people who need to sell their property for reasons beyond market conditions. They might be facing financial hardship, going through a divorc
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Don’t Be Scared to Be a New Real Estate Investor: Let MnREIA Guide You

Starting out in real estate can feel like a giant leap into the unknown. Whether you're attracted to the idea of flipping homes, owning rental properties, or finding creative financing solutions, it’s normal to feel overwhelmed by the sheer number of things you need to learn. But guess what? You don’t have to navigate this journey alone.

At MnREIA (Minnesota Real Estate Investors Association), we believe in empowering new investors and helping you overcome the fear that can often come with stepping into real estate. The good news is that you can be successful in real estate, even as a beginner—and MnREIA is here to help you find your passion, learn the ropes, and make smart decisions along the way.

Why It’s Okay to Be Scared

First off, it’s okay to be scared. Everyone starts somewhere, and fear is a natural part of the process. You may be questioning, “What if I make a mistake? What if I lose money?” The truth is, every investor—whether experienced or brand new—has faced these same fears.

The key is not letting fear paralyze you. Instead of avoiding challenges, embrace them as part of your learning journey. Remember, the most successful investors didn’t get there by avoiding mistakes; they got there by making informed decisions
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Unlocking Success in Real Estate: Creative Leads for New Investors with MnREIA

Real estate investment is an exciting and lucrative venture—but for many new investors, it can seem daunting. With so many options, from traditional buying and selling to flipping homes and rental properties, where do you even start? One of the most important lessons any investor can learn early on is that creative leads are the key to finding profitable deals.

If you’re a beginner looking to jump into real estate, the idea of finding properties that offer true value might seem overwhelming. But don't worry! There are countless creative strategies you can use to find leads and set yourself up for success. In fact, creative leads are often what separate average investors from the truly successful ones.

Let’s explore some of the most effective ways new investors can tap into creative leads, find opportunities that others may overlook, and start building their real estate portfolios—especially when you partner with organizations like MnREIA (Minnesota Real Estate Investors Association) to accelerate your growth.

1. Look Beyond the MLS: The Power of Off-Market Deals

As a new investor, it’s tempting to focus all your efforts on properties listed on the Multiple Listing Service (MLS)—but here’s the truth: competition on the MLS can be fier
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Navigating the Real Estate Market: How Creative Financing and Finding Motivated Sellers Can Help You Thrive

The real estate market is constantly evolving, and while many investors are concerned about where the market is headed, it’s important to realize that there are always opportunities, no matter what direction things are moving. Whether the market is booming or facing challenges, you can still succeed by using the right strategies. One of the most effective ways to navigate the market—especially in uncertain times—is through creative financing and finding motivated sellers. Let’s dive into what you can expect from the market and how these strategies can help you thrive.

What to Expect from the Real Estate Market

Real estate markets can fluctuate for a variety of reasons, including changes in interest rates, shifts in supply and demand, economic downturns, and external factors like global events or political changes. While it's true that a market crash or downturn may be inevitable at some point, it’s also important to remember that real estate is a long-term game. Markets might dip, but they also rise again. What’s crucial is how you respond to market changes and how you structure your deals to capitalize on opportunities.

In times of uncertainty, many investors fear the worst. But if you can train yourself to read the market correctly and act strategically, you ca
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How to Become a Self-Employed Real Estate Investor

Becoming a self-employed real estate investor is an exciting and potentially lucrative career path that combines entrepreneurship with property investment. By actively purchasing and managing properties to generate income through rent or property appreciation, you can build a business that offers financial independence and long-term wealth. Here’s a step-by-step guide to help you launch your journey.

1. Educate Yourself

Success in real estate investing starts with knowledge. Gain a solid understanding of:

• Local real estate markets and regulations.
• Investment strategies like rental properties, flipping, or REITs.
• Property management best practices.
• Financial analysis, including calculating ROI, cash flow, and property valuation.

Leverage books, online courses, podcasts, and mentorship opportunities to build your expertise.

2. Create a Business Plan

A well-defined business plan is your roadmap to success. Include:

• Investment Goals: Specify short- and long-term objectives.
• Target Market: Choose specific locations or property types.
• Funding Sources: Detail how you’ll finance property purchases.
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Something peeked your interest in real estate. Maybe it was the Flip this house, or Flipping Vegas or any other the other 100 reality TV shows that have nothing to do with reality but makes for entertaining TV.  Maybe it was a radio ad from some national guru looking to build their business in your market and they want you to join their team.  Maybe it was an ad on Facebook telling you that it is so simple to make $30k a month without even getting out of bed.  Maybe it was a friend that really did flip properties or a relative that owned several rental properties.

Whatever the reason is that you decided to give real estate investing a try, you soon realized that there is a lot to know and the real estate business can seem overwhelming when you are first starting out.  I know because I felt that way in the beginning and now I mentor students through the minutia all the time.

In one of my early mentoring sessions with my mentor, he said something to me that I just laughed at, at the time but later realized how profound that statement was that he repeated to me over and over until I finally got it.

He said; if you want to get to where I am, you need to KISS your way to Riches.  Keep It Simple Stupid.
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“Get Off Your Butt and go Buy a House.”  This is a statement I had heard years ago from an old friend when I was complaining about being a broke struggling want to be investor, so I listened to her and did it. That was back in the late 90’s and it was a good ride for many years.  But the last few years have been tough on a lot of real estate investors, me included.  Many of us had to hunker down, retrench and then recover from our battle wounds.  The length of recover was/is directly proportional to the magnitude of your original symptoms.  Some people unfortunately didn’t have the financial or emotional strength to weather the storm which I completely understand as I was almost one of them.  But now it is time to look forward and plan for the future rather than having to deal with repercussions from the past. 

I understand that there will still be a few things we all need to deal with from the past few years as we move forward, but move forward we must, and this is the year to do it.  Even though last year was a relatively good year for real estate investing, it was still a tough year for many investors because of all the competition and the lack of inventory on the market.  I personally struggled finding rehabs as well.  Between my partner and me, we looked at over 400 properties, make close to 200 offers and only got one MLS offer accepted.  Looking back, off all the properties that we made offers on that sold, they were all in multiple offer situations.  Even though we had plenty of cash to buy and always offered quick closings without contingencies, we were always out bid with very similar offers.  Many of those other properties that didn’t sell are still on the market and still overpriced. 
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When I first started real estate investing back in the early 1990’s, it was a struggle to find good training for beginners.  So I eventually got my real estate license and through marketing, I found a few local and successful investors who took me under their wings and that is where I got most of my training, but it was still very limited, because those investors only did one thing, but they were good at it.  However, for me to get out on my own and do things their way would require me to have a rich uncle who died and left me a fortune to invest with.  But I didn’t have a rich uncle so I had to learn something different.

That is when I started looking for alternative training sources, and in my state, there was no local resource.  That is when I started seeing a rise in infomercials and I started buying their training courses, and I got upsold to their seminar, and then their coaching programs.  And slowly, I started to do a few deals that I never even knew could be done before I bought those courses.  I started creating seller carry back notes, selling those notes to raise the down payments.  We did substitutions of collateral, wrap around mortgages and then I learned how to buy pre-foreclosures.  I was doing short sales for years before the term short sale was first used outside of the loss mitigation departments.  I was rehabbing and then I learned how to Wholesale, which I said couldn’t be done, until I bought a course on wholesaling and I made it work J

I learned all that because of infomercials.  However, these days, our inbox is loaded with infomercials.  And finding resources to learn real estate investing is easier than ever before, thanks to the internet, emails and webinars.  It seems like no matter where you turn, there is another infomercial in your inbox, on your smart phone, on the TV and everywhere you look.
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You’ve heard about SEO, but have you heard about Local SEO?  It’s not your fault if you haven’t, but if you don’t take this moment to begin building your knowledge of Local SEO you will only have yourself to blame.  This is where your attention should be if reason #1 has any meaning to you whatsoever... this is what you need.

#1 - LOCAL SEO IS THE REAL ESTATE INVESTOR'S DIRECT PATH TO THE FRONT PAGE OF GOOGLE!

Over the past year you may have noticed that a peculiar little box providing a map and local results are popping up more and more for real estate related terms.  It is most commonly referred to as “The 10-Box” and as you have probably noticed… this “10-Box” displays local results prominently on the first page of Google’s search results!

Below is an example of the first page of search results where we can identify 3 distinct areas when doing a search for the term “home buyers.” 

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real estate investing requires us to maintain a buyers list, seller leads, and other various prospects. Now that more investors are using the internet for real estate marketing investors need a way to maintain those lists in efficiently and effectively. This is where Auto Responders come into play...

When you are taking your real estate marketing online you will ultimately be obtaining emails that need to be catered to in certain ways. In fact, there are two major elements to any auto responder: On the one hand you have the auto responder itself which is a program that sends out a series of emails to a lead. This works particularly well for following up with seller leads leads because the actual content doesn't require any updating. On the other hand we have the broadcaster which sends out one single email blast to a list. This comes in particularly handy with buyers and investors that you will be updating with the most current content.

Finding quality information on using auto responders can be a daunting task. So what we have to together in this post is a list of recommended readings the will give you a great foundation for learning how to use auto responders.

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