This question is like quicksand to many investors who feel like this new wave of technology has passed them by, and for that matter who can blame them?
But in business it isn’t about blame, it’s about identifying opportunity and seizing it… Figuring out what’s broken and fixing it… Growing, adapting, and recognizing… To those who are up to their knees in sand there is a very simple solution to getting out:
Grab the stick and slowly pull yourself out. In this case I am referring to getting a website and slowly building traffic through education, trial and error, and common sense. Fact of the matter is that you don’t need a full blown website with all sorts of doodads on it. Why? Because all those doodads distract from the main purpose of having a site, if you have all sorts of reports, weather plug-ins, news streams, and pages galore you’re sinking again.
What you want your website to do (fortunately) is very simple.
- Convince your visitor to take action
- Get Their Contact Information (to form a lead, either motivated seller or buyer)
- Advertise your properties/deals
Informing them of the latest Mortgage News Daily updates does not do anything for you except take your visitor to another page, one that isn’t yours! And you’ve lost them. After years and years of testing bells and whistles we’ve come to the conclusion that a lean mean lead generating machine is the way to go.
The key word being LEAN!
Think of things from the motivated seller’s point of view:
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