Minnesota Real Estate Investors Association, Inc.

Unlocking Success in Real Estate: Creative Leads for New Investors with MnREIA

Real estate investment is an exciting and lucrative venture—but for many new investors, it can seem daunting. With so many options, from traditional buying and selling to flipping homes and rental properties, where do you even start? One of the most important lessons any investor can learn early on is that creative leads are the key to finding profitable deals.

If you’re a beginner looking to jump into real estate, the idea of finding properties that offer true value might seem overwhelming. But don't worry! There are countless creative strategies you can use to find leads and set yourself up for success. In fact, creative leads are often what separate average investors from the truly successful ones.

Let’s explore some of the most effective ways new investors can tap into creative leads, find opportunities that others may overlook, and start building their real estate portfolios—especially when you partner with organizations like MnREIA (Minnesota Real Estate Investors Association) to accelerate your growth.

1. Look Beyond the MLS: The Power of Off-Market Deals

As a new investor, it’s tempting to focus all your efforts on properties listed on the Multiple Listing Service (MLS)—but here’s the truth: competition on the MLS can be fier
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Happy Monday!

MnREIA is the largest REIA in the Upper Midwest and Voted #1 in Minnesota by the Top Leaders and National Speakers in the Country!!

MnREIA is a community of real estate investors that strive to provide the most current, relevant, and fresh training from the top leaders in the real estate industry.

Our main monthly meetings take place on the first Tuesday night of each month. We also have 12 other subgroups to attend each month with different speakers, topics, locations, days and times to meet the needs of new and seasoned investors and everyone in between.

Whether your passion is flipping, short-term rentals, buy and hold, wholesaling, commercial, residential, property management, single-family, multi-family, mobile homes, storage units, sales and marketing, lending, foreclosures, development, agent, broker, insurance, construction, or any other support roles, you will fit right into our community of real estate investors!

Where Do I Start?

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There are many ways to market in real estate, including:

• Website
  A website is a powerful marketing tool that can help generate leads, establish authority, and communicate your unique selling proposition (USP). You can optimize your website for relevant keywords to attract more visitors. You get a free website through your MnREIA membership. Be sure to take advantage of it! Check out the How-To Videos to set up Your Free Website Today: See Tutorial Videos Here!
  
  
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“There is no victory at bargain basement prices.” – Dwight Eisenhower

Prices are on the rise everywhere right now. What about yours? 

From just a few pennies to outright sticker shock, hiking prices is one of the quickest paths to losing customers. But you’ve got ends to make meet, too. 

Our inflation series continues with one of the most pressing problems for businesses today: How much you need to increase your pricing models – and what to think about before you do. 

Worry and response

Current inflation is 8.6% year over year, a seemingly endless upward direction that worries most businesses. Almost nine out of 10 have told surveys that they’re also already seeing the hit in higher expenses such as supplies and services, some by as much as 50%. Throw in employees probably wanting above-average raises and you’ve got a compound problem. 
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Ok, so it’s been a while since I have been able to post any updates to the blog.  This spring we were busy buying, selling and rehabbing houses.  Plus I spent a lot of time building and improving our website and member management and event registrations system call PROS – Professional REIA Operating System for REIA’s (Real Estate Investors Association).  And now we are spending our time creating new marketing campaigns and chasing down anything that might smell like a lead.

So what’s going on in the markets right now?  There are several issues we are dealing with lately.  Most recently, Interest rates have started to climb and there is a huge lack of inventory.  The lack of inventory can be explained by the rise of hedge funds buying billions of dollars worth of inventory directly off the market and from the banks, pulling most of the Shadow Inventory, out of the shadows. 

That is one of the primary reasons for the lack of inventory, but not the only one.  The banks stopped filing foreclosures, or at least slowed way down last year to deal with other issues, including packaging up shadow inventory for the hedge funds.  The banks are back on track now, but all that inventory that would have been hitting the market right now, is just now going through the foreclosure process and is expected to hit the markets later this year.

I have been hearing from fairly reliable sources, that the amount of expected foreclosures over the next few years is equal to the amount of foreclosures that have already happened over the past few years.  It should be an interesting next few years.

“Get Off Your Butt and go Buy a House.”  This is a statement I had heard years ago from an old friend when I was complaining about being a broke struggling want to be investor, so I listened to her and did it. That was back in the late 90’s and it was a good ride for many years.  But the last few years have been tough on a lot of real estate investors, me included.  Many of us had to hunker down, retrench and then recover from our battle wounds.  The length of recover was/is directly proportional to the magnitude of your original symptoms.  Some people unfortunately didn’t have the financial or emotional strength to weather the storm which I completely understand as I was almost one of them.  But now it is time to look forward and plan for the future rather than having to deal with repercussions from the past. 

I understand that there will still be a few things we all need to deal with from the past few years as we move forward, but move forward we must, and this is the year to do it.  Even though last year was a relatively good year for real estate investing, it was still a tough year for many investors because of all the competition and the lack of inventory on the market.  I personally struggled finding rehabs as well.  Between my partner and me, we looked at over 400 properties, make close to 200 offers and only got one MLS offer accepted.  Looking back, off all the properties that we made offers on that sold, they were all in multiple offer situations.  Even though we had plenty of cash to buy and always offered quick closings without contingencies, we were always out bid with very similar offers.  Many of those other properties that didn’t sell are still on the market and still overpriced. 
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When I first started real estate investing back in the early 1990’s, it was a struggle to find good training for beginners.  So I eventually got my real estate license and through marketing, I found a few local and successful investors who took me under their wings and that is where I got most of my training, but it was still very limited, because those investors only did one thing, but they were good at it.  However, for me to get out on my own and do things their way would require me to have a rich uncle who died and left me a fortune to invest with.  But I didn’t have a rich uncle so I had to learn something different.

That is when I started looking for alternative training sources, and in my state, there was no local resource.  That is when I started seeing a rise in infomercials and I started buying their training courses, and I got upsold to their seminar, and then their coaching programs.  And slowly, I started to do a few deals that I never even knew could be done before I bought those courses.  I started creating seller carry back notes, selling those notes to raise the down payments.  We did substitutions of collateral, wrap around mortgages and then I learned how to buy pre-foreclosures.  I was doing short sales for years before the term short sale was first used outside of the loss mitigation departments.  I was rehabbing and then I learned how to Wholesale, which I said couldn’t be done, until I bought a course on wholesaling and I made it work J

I learned all that because of infomercials.  However, these days, our inbox is loaded with infomercials.  And finding resources to learn real estate investing is easier than ever before, thanks to the internet, emails and webinars.  It seems like no matter where you turn, there is another infomercial in your inbox, on your smart phone, on the TV and everywhere you look.
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We knew this was coming, just a couple of weeks ago, BoA (Bank of America) sent out a letter to 1,000 customers who are currently in default offering them the option to rent the property back from BoA at fair market rent if they simply deed the property back to BoA in lieu of a foreclosure. This will only add to the currently unknown number of properties in the Shadow Inventory.

On Thursday April 5, 2012 the Federal Reserve issued a policy statement on the rental of REO’s.

The general policy of the Federal Reserve is that banking organizations should make good-faith efforts to dispose of OREO properties at the earliest practicable date. Consistent with this policy, in light of the extraordinary market conditions that currently prevail, banking organizations may rent residential OREO properties (within statutory and regulatory holding period limits) without having to demonstrate continuous active marketing of the property, provided that suitable policies and procedures are followe Read More...

You’ve heard about SEO, but have you heard about Local SEO?  It’s not your fault if you haven’t, but if you don’t take this moment to begin building your knowledge of Local SEO you will only have yourself to blame.  This is where your attention should be if reason #1 has any meaning to you whatsoever... this is what you need.

#1 - LOCAL SEO IS THE REAL ESTATE INVESTOR'S DIRECT PATH TO THE FRONT PAGE OF GOOGLE!

Over the past year you may have noticed that a peculiar little box providing a map and local results are popping up more and more for real estate related terms.  It is most commonly referred to as “The 10-Box” and as you have probably noticed… this “10-Box” displays local results prominently on the first page of Google’s search results!

Below is an example of the first page of search results where we can identify 3 distinct areas when doing a search for the term “home buyers.” 

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